Established in 2008
We’re a boutique market research and brand planning consultancy dedicated to healthcare. Our mission is to apply our market research and brand planning skills to connect clients’ healthcare brands with the people who need them most.
Having worked in many different consumer and service categories, we discovered that our passion comes from applying market research and brand planning skills to connect clients’ healthcare brands with the people who need it most. Our success comes because we not only love what we do, we understand our clients’ brands and businesses better than most.
We look forward to hearing from you.
Business unit - manager
The best aspect of working with So What? is the team and their expertise, along with their willingness to work together to get the best outcomes.
senior product - manager
So What? delivers robust research providing valuable insights and recommendations that have helped shape our strategic direction
global brand - director
So What? differentiate themselves from other providers. The service level, insight quality and speed of delivery are notable distinctions.